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		Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A, (1938- ) Kumar, V, (1957- ) Day, George S Edition: 5th ed. Material type: Text Publication details: New York : John Wiley & Sons, 1995 Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 201067. Place hold Add to cart (remove)
		Zarządzanie wartością klienta / V. Kumar ; przekł. Michał Płonka. by Kumar, V, (1957- ) Płonka, Michał [Tł.] Wydawnictwo Naukowe PWN [pbl] Material type: Text Language: Polish Original language: English Publication details: Warszawa : Wydawnictwa Profesjonalne PWN, 2010 Other title: Managing customers for profit : strategies to increase profit and build loyalty Availability: Items available for loan: BUEK (2)Location, call number: Magazyn 289665, ... Place hold Add to cart (remove)

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