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Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland. by Series: The Allen & Unwin Business and Management Series
Material type: Text Text
Publication details: St Leonards : Allen & Unwin, 1993
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 223006.

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Reklama a umysł konsumenta : co działa, co nie działa i dlaczego / Max Sutherland, Alice K. Sylvester ; przekład Grażyna Kranas. by
Edition: Wydanie pierwsze.
Material type: Text Text
Language: Polish Original language: English
Publication details: Warszawa : Wydawnictwo Naukowe PWN, 2003
Other title:
  • Advertising and the mind of the consumer
Availability: Items available for loan: BUEK (13)Location, call number: Wypożyczalnia 253972, ... Not available: BUEK: Checked out (4).

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