Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:
TextSeries: The Irwin Series in MarketingPublication details: Homewood : Irwin, 1991. Edition: 7th edDescription: XXV, 753 s. : il. ; 23 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0256114080; 0256082049Subject(s): Marketing | Marketing -- zarządzanie | Reklama
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Basic collection
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BUEK Magazyn | 197471 | Available | 1000197471 |
International student ed.
Indeks.
