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Marketing mistakes / Robert F. Hartley. by
Edition: 6th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, 1995
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 211729.

New and improved : the story of mass marketing in America / Richard S. Tedlow. by
Material type: Text Text
Publication details: Boston : Harvard Business School Press, 1996
Availability: Items available for loan: BUEK (2)Location, call number: Magazyn 228654, ...

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