A priori and a posteriori travel market segmentation : tailoring automatic interaction detection and cluster analysis for tourism marketing / U. Vavrik and J. A. Mazanec ; Université de droit, d'economie et des sciences. Centre des hautes etudes touristiques.
Material type:
TextSeries: Les Cahiers du Tourisme. Série C ; 62Publication details: Aix-en-Provence : Centre des hautes etudes touristiques, 1990. Description: 32, [19] k. : il. ; 30 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminSubject(s): Marketing turystyczny | Segmentacja rynku | Analiza skupień
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Basic collection
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BUEK Magazyn | 250977 | Available | 1000250977 |
Bibliogr. k. 31-32.
