Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Material type:
TextSeries: Market Research in Practice SeriesPublication details: London ; Sterling : Kogan Page, 2005. Description: XIV, 258 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0749443367Other title: Researching customer satisfaction and loyaltySubject(s): Lojalność wobec marki -- badania | Konsumenci -- zadowolenie -- badania
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BUEK Magazyn | 266973 | Available | 1000266973 |
Bibliogr. s. 247-252. Indeks.
