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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston [etc.] : McGraw-Hill/Irwin, cop. 2009
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 281270.

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Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by
Edition: Repr. (with corr.).
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, 2002
Availability: Items available for loan: BUEK (1)Location, call number: Wypożyczalnia 304537.

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