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Quantitative methods in marketing / ed. by Graham J. Hooley and Michael K. Hussey.

Contributor(s): Hooley, Graham J [Red.] | Hussey, Michael K [Red.]Material type: Text

TextPublication details: London : Dryden Press, 1995. Edition: ReprDescription: 272 s. : rys., tab., wykr. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0030990203Subject(s): Marketing -- modele matematyczne

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Item type	Current library	Call number	Status	Date due	Barcode
Basic collection	BUEK Magazyn	211639	Available		1000211639

"Originally published as Special Issue volume 10(1-3) of the "Journal of Marketing Management" (Michael J. Baker, Ed.) Jan/Feb/April 1994".

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Quantitative methods in marketing / ed. by Graham J. Hooley and Michael K. Hussey.

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