000 | 01018cam a2200289 i 4500 | ||
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001 | xx001863208 | ||
003 | NUKAT | ||
005 | 20241231102241.0 | ||
020 | _a0304328138 | ||
035 | _a(OCoLC)751145779 | ||
040 |
_aNUKAT _cKR 7/ks/EG _dKR 7/HTs |
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044 |
_axxk _axxu |
||
100 | 1 |
_aRijkens, Rein _d(1946- ). _918090 |
|
245 | 1 | 0 |
_aEuropean advertising strategies : _bthe profiles and policies of multinational companies operating in Europe / _cRein Rijkens. |
260 |
_aLondon ; _aNew York : _bCassell, _c1994. |
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300 |
_aXIV, 210 s. : _bil. ; _c25 cm. |
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336 |
_aTekst _btxt _2rdacontent |
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337 |
_aBez urządzenia pośredniczącego _bn _2rdamedia |
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338 |
_aWolumin _bnc _2rdacarrier |
||
504 | _aBibliogr. s. 209-210. | ||
650 | 7 |
_aReklama _vstudium przypadku. _2kaba _9108204 |
|
650 | 7 |
_aPrzedsiębiorstwa międzynarodowe _vstudium przypadku. _2kaba _942858 |
|
710 | 2 |
_aCassell & Company. _4pbl _9105159 |
|
920 | _a0-304-32813-8 | ||
942 |
_2z _cBKW |
||
999 |
_c12657 _d12657 |