000 01065cam a2200301 i 4500
001 xx001863581
003 NUKAT
005 20241231102257.0
020 _a0898382785
035 _a(OCoLC)751149462
040 _aNUKAT
_cKR 7/ks/EG/DZ
_dKR 7/DZs
100 1 _aCooper, Lee G.
_d(1944- ).
_95590
245 1 0 _aMarket-share analysis :
_bevaluating competitive marketing effectiveness /
_cLee G. Cooper, Masao Nakanishi.
250 _a5th printing.
260 _aBoston :
_bKluwer Acad. Publ.,
_c1996.
300 _aXV, 279 s. ;
_c23 cm.
336 _aTekst
_btxt
_2rdacontent
337 _aBez urządzenia pośredniczącego
_bn
_2rdamedia
338 _aWolumin
_bnc
_2rdacarrier
490 1 _aInternational Series in Quantitative Marketing
504 _aBibliogr. s. 265-272.
650 7 _aMarketing
_xpodejmowanie decyzji.
_2kaba
_929186
700 1 _aNakanishi, Masao
_d(1936- ).
_915162
830 0 _aInternational Series in Quantitative Marketing
_x0923-6716
_9775
920 _a0-89838-278-5
942 _2z
_cBKM
999 _c14250
_d14250