000 | 01091cam a2200313 i 4500 | ||
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001 | xx003275392 | ||
003 | NUKAT | ||
005 | 20241231115105.0 | ||
020 | _a0030307481 | ||
035 | _a(OCoLC)898238045 | ||
040 |
_aKR 7/AK _cKR 7/AK _dKR 7/TS _dKR 7/HTs |
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245 | 0 | 0 |
_aAdvertising : _bits role in modern marketing / _cS. Watson Dunn [et al.]. |
250 | _a7th ed. | ||
260 |
_aChicago [etc.] : _bThe Dryden Press, _ccop. 1990. |
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300 |
_aXXXI, [3], 605 s. : _bil. (w tym kolor.) ; _c26 cm. |
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336 |
_aTekst _btxt _2rdacontent |
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337 |
_aBez urządzenia pośredniczącego _bn _2rdamedia |
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338 |
_aWolumin _bnc _2rdacarrier |
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490 | 1 | _aThe Dryden Press Series in Marketing | |
504 | _aIndeks. | ||
650 | 7 |
_aReklama _vpodręczniki akademickie. _2kaba _944746 |
|
650 | 7 |
_aMarketing _vpodręczniki akademickie. _2kaba _929188 |
|
700 | 1 |
_aDunn, S. Watson. _9114277 |
|
710 | 2 |
_aDryden Press (Fort Worth). _4pbl _9113294 |
|
830 | 4 |
_aThe Dryden Press Series in Marketing _92120 |
|
920 | _a0-03-030748-1 | ||
942 |
_2z _cBKM |
||
999 |
_c54823 _d54823 |