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Contemporary advertising /

Bovée, Courtland L.

Contemporary advertising / Courtland L. Bovee, William F. Arens. - 4th ed. - Homewood ; Boston : R. D. Irwin, 1992. - [806]s. wiele liczb. : il. ; 29 cm. - The Irwin Series in Marketing . - The Irwin Series in Marketing .

ISBN: 025609196X

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