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Strategic media planning /

Lancaster, Kent M.

Strategic media planning / Kent M. Lancaster, Helen E. Katz. - Lincolnwood : NTC Business Books, 1989. - XII, 284 s. : il ; 24 cm + 2 dyskietki.

ISBN: 0844234753

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Mass media--zarządzanie.

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