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Strategic media planning / Kent M. Lancaster, Helen E. Katz.

By: Lancaster, Kent M Contributor(s): Katz, Helen E Material type: Text

TextPublication details: Lincolnwood : NTC Business Books, 1989. Description: XII, 284 s. : il ; 24 cm + 2 dyskietkiContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0844234753Subject(s): Mass media -- zarządzanie

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Item type	Current library	Call number	Status	Notes	Date due	Barcode
Basic collection	BUEK Magazyn	212391	Available	Brak CD		1000212391

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Strategic media planning / Kent M. Lancaster, Helen E. Katz.

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