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Marketing for hospitality and tourism /

Kotler, Philip (1931- ).

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Upper Saddle River : Prentice Hall, 1996. - XV, 704 s. : il. ; 27 cm.

ISBN: 0133956253

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Przyjęcie (turystyka)--marketing.
Marketing turystyczny.

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