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The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

The why of consumption : contemporary perspectives on consumer motives, goals, and desires / ed. by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. - London ; New York : Routledge, cop. 2000. - XX, [2], 330 s. : wykr. ; 25 cm. - Routledge Interpretive Marketing Research . - Routledge Interpretive Marketing Research .

Bibliogr. przy rozdz. Indeks.

ISBN: 0415220955

Tematy--Hasło przedmiotowe ogólne (rzeczowe):
Preferencje konsumenta--badania.

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The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

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