The why of consumption : contemporary perspectives on consumer motives, goals, and desires / ed. by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
Material type:
TextSeries: Routledge Interpretive Marketing ResearchPublication details: London ; New York : Routledge, cop. 2000. Description: XX, [2], 330 s. : wykr. ; 25 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0415220955Subject(s): Preferencje konsumenta -- badania
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Basic collection
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BUEK Magazyn | 263559 | Available | 1000263559 |
Bibliogr. przy rozdz. Indeks.
