Marketing management : a resource-based approach for the hospitality and tourism industries / Richard Teare, Stephen Calver, Jorge Costa.

By: Teare, RichardContributor(s): Calver, Stephen | Costa, JorgeMaterial type: TextTextPublication details: London : Cassell, 1994. Description: IV, 59, [1] s. ; 30 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0304329266Subject(s): Marketing -- zarządzanie | Gastronomia -- zarządzanie | Hotele -- zarządzanie
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 280489 Available 1000280489

Bibliogr. przy rozdz.