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		Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by McDonald, Malcolm Series: The Marketing Series. Professional Development Edition: 2nd ed., 3rd repr. Material type: Text Publication details: Oxford : Butterworth Heineman, 1993 Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 198281. Place hold Add to cart (remove)
		Marketing plans : how to prepare them : how to use them / Malcolm McDonald. by McDonald, Malcolm Edition: 2nd ed., 2nd repr. Material type: Text Publication details: Oxford : Butterworth-Heinemann, 1992 Availability: Items available for loan: BUEK (2)Location, call number: Magazyn 196044, ... Place hold Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by McDonald, Malcolm Series: The Marketing Series. Professional Development Edition: 3rd ed. Material type: Text Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: BUEK (2)Location, call number: Magazyn 233905, ... Place hold Add to cart (remove)
		Effective industrial selling / Malcolm H. B. McDonald with John W. Leppard. by McDonald, Malcolm Leppard, John W Material type: Text Publication details: Oxford : Heinemann Professional Publ., 1988 Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 199635. Place hold Add to cart (remove)
		Skuteczne techniki planowania marketingowego : wyczerpujące omówienie wszystkich najważnieszych aspektów planowania marketingowego / Malcolm McDonald ; [tł.: Anna Kwaśniewska]. by McDonald, Malcolm Kwaśniewska, Anna (tłumacz) [Tł.] Grupa Wydawnicza Helion [pbl] Series: Onepress Small Business Material type: Text Language: Polish Original language: English Publication details: Gliwice : Helion, cop. 2006 Other title: If you're so brilliant... how come your marketing plans aren't working? Błyskotliwość to za mało! Skuteczne techniki planowania marketingowego Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 269772. Place hold Add to cart (remove)
		The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; written in association with John W. Leppard. by McDonald, Malcolm Leppard, John W Elsevier (Amsterdam) [pbl] Series: The Marketing Series Edition: Repr. Material type: Text Publication details: Oxford : Butterworth-Heinemann, 1993 Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 205689. Place hold Add to cart (remove)
		Marketing plans : how to prepare them how to use them / Malcolm H. B. McDonald. by McDonald, Malcolm Series: The Marketing Series. Professional Development Edition: 2nd ed., 4th repr. Material type: Text Publication details: Oxford : Butterworth - Heinemann, 1993 Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 265715. Place hold Add to cart (remove)
		Kluczowe umiejętności marketingowe : strategie, techniki i narzędzia sukcesu rynkowego / Peter Cheverton ; przedmowa: Malcolm McDonald ; tłumaczenie: Tomasz Rzychoń. by Cheverton, Peter [Autor] Rzychoń, Tomasz [Tłumaczenie] McDonald, Malcolm [Przedmowa] Grupa Wydawnicza Helion [Wydawca] Series: Onepress Exclusive Material type: Text Language: Polish Original language: English Publication details: Gliwice : Wydawnictwo "Helion", copyright 2006 Other title: Key marketing skills : strategies, tools and techniques for marketing success Online resources: Okładka Spis treści Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 269916. Place hold Add to cart (remove)
		Plany marketingowe / Malcolm McDonald, Hugh Wilson ; przeł. Grzegorz Łuczkiewicz. by McDonald, Malcolm Wilson, Hugh, (1962- ) Łuczkiewicz, Grzegorz [Tł.] Wolters Kluwer Polska [pbl] Material type: Text Language: Polish Original language: English Publication details: Warszawa : Oficyna a Wolters Kluwer business, 2012 Availability: Items available for loan: BUEK (1)Location, call number: Wypożyczalnia 299496. Not available: BUEK: Checked out (2). Place hold Add to cart (remove)
		Segmentacja rynku : przebieg procesu i wykorzystanie wyników / Malcolm McDonald, Ian Dunbar ; przeł. Grzegorz Łuczkiewicz. by McDonald, Malcolm Dunbar, Ian, (1951- ) Łuczkiewicz, Grzegorz [Tł.] Oficyna Ekonomiczna [pbl] Series: Publikacje Biznesowe Material type: Text Language: Polish Original language: English Publication details: Kraków : Oficyna Ekonomiczna, 2003 Availability: Items available for loan: BUEK (2)Location, call number: Magazyn 252608, ... Place hold Add to cart (remove)

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