Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

By: Batra, RajeevContributor(s): Myers, John G | Aaker, David A, (1938- )Material type: TextTextPublication details: Upper Saddle River : Prentice Hall International, 1996. Edition: 5th edDescription: XIII, 754 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 013520917XSubject(s): Reklama -- zarządzanie -- podręczniki akademickie
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Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 222914 Available 1000222914