Customer loyalty : how to earn it, how to keep it / Jill Griffin ; forew. by Robert T. Herres.
Material type:
TextSeries: The Jossey-Bass Business & Management SeriesPublication details: San Francisco : Jossey-Bass, cop. 2002. Edition: New and rev. edDescription: XVI, [2], 252 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0787963887Subject(s): Relacje z klientami -- poradniki | Konsumenci -- psychologia -- poradniki | Lojalność wobec marki
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Bibliogr. s. 223-231.
Indeksy.
