Brand storm : a tale of passion, betrayal, and revenge / Will Murray.

By: Murray, Will, (1960- )Material type: TextTextPublication details: London [etc] : Financial Times Prentice Hall, 2000. Description: XIX, 236 s. : il. ; 21x23 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0273650955Subject(s): Towary markowe -- zarządzanie | Branding (marketing) | Handel elektroniczny | Relacje z klientami | Wizerunek przedsiębiorstwa
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Holdings
Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BUEK Magazyn 263711 Available 1000263711