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Strategic marketing : cases and apllications / David Cravens, Charles Lamb.

By: Cravens, David W Contributor(s): Lamb, Charles W, (1944- )Material type: Text

TextPublication details: Homewood : Irwin, 1986. Edition: 2nd edDescription: 803 s. : rys. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0256033714Subject(s): Marketing -- studium przypadku

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Item type	Current library	Call number	Status	Date due	Barcode
Basic collection	BUEK Magazyn	189333	Available		1000189333

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Strategic marketing : cases and apllications / David Cravens, Charles Lamb.

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