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Strategic marketing / David W. Cravens. by Series: The Irwin Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Homewood, IL ; Boston : Irwin, cop. 1991
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 196260.

New products management / C. Merle Crawford. by Series: The Irwin Series in Marketing
Edition: 3rd ed., intern. student ed.
Material type: Text Text
Publication details: Homewood ; Boston : Irwin, 1991
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 197474.

Marketing / Eric N. Berkowitz [et al.]. by Series: The Irwin Series in Marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Irwin McGraw-Hill, 1997
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 250278.

Fundamentals of selling / Charles Futrell. by Series: The Irwin Series in Marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Homewood ; Boston : Irwin, 1993
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 200853.

Contemporary advertising / Courtland L. Bovee, William F. Arens. by Series: The Irwin Series in Marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Homewood ; Boston : R. D. Irwin, 1992
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 200127.

Marketing / Eric N. Berkowitz et al. by Series: The Irwin Series in Marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Burr Ridge : Irwin, 1994
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 202102.

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Homewood : Irwin, 1985
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 248171.

Sales force management : planning, implementation, and control / Gilbert A. Churchill Jr., Neil M. Ford, Orville C. Walker Jr. by Series: The Irwin Series in Marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Homewood : Irwin, 1985
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 189332.

Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: The Irwin Series in Marketing
Edition: 11th ed.
Material type: Text Text
Publication details: Burr Ridge : Irwin, 1993
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 200875.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The Irwin Series in Marketing
Material type: Text Text
Publication details: Burr Ridge : Irwin, 1992
Availability: Items available for loan: BUEK (3)Location, call number: Magazyn 200877, ...

Sales force management : planning, implementation and control / Gilbert A. Churchill, Jr, Neil M. Ford, Orville C. Walker, Jr. by Series: The Irwin Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Homewood ; Boston : Irwin, 1990
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 196258.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. by Series: The Irwin Series in Marketing
Material type: Text Text
Publication details: Chicago : Irwin, 1997
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 217080.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin Series in Marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Homewood : Irwin, 1991
Availability: Items available for loan: BUEK (1)Location, call number: Magazyn 197471.

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